10 Tips to make you a better story teller
Cut the fluff
- Many amble in a backstory for 10 minutes or write a paragraph filled with introduction which is a time waste
- Find the interesting part of your story and jump right to it, provide as little backstory as possible
Start with the end in mind
- What do you want the outcome of the story to be
- Customer buying a specific product
- Friend laughing uncontrollably
- Investor giving you money
Make it emotional
- People make decisions based on emotion
- Impossible to make your audience feel everything
- Nail down 1-2 emotions and direct the entire story to amplify those
Raise the stakes
- Apple realized that the iPhone is competing on the same phone with few features each release so it raised the stakes offering more privacy
- Apple protects your privacy for every release
- Android exploits your privacy for every release
Use Data intentionally
- Numbers tell, stories sell
- Data backs up the story you're telling if required
- Use 1-3 high impact data points to support your story
Keep a story log
- Create a two column spreadsheet
- Before you go to bed, write the best story from that day
- Then you will begin to start stories every day
Structure your story
- Humans gravitate to structure. Luckily there are tons to wrap around your story
- Hero's journey
- Story brand
- Three act
Talk to a niche
- Great stories are not told to everyone
- They're told to specific group of people who will resonate most with them
Nail the hook
- Let the story be punchy
- Short
- Big if true
Sell the transformation
- Great storys boils down to the transformation the hero goes through
- Nike never sells its clothing, it sells what the clothing can do for you
- If you wear our stuff, you'll jump like LeBron, run like Ronaldo and hit like Serena
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