9 things that don't matter for your startup

1. A professional website.

- Our cohort based writing course, ship 30 for 30 hit 7 figure in revenue in 1st year of business with a carrd landing page we made in a weekend.

- A ghostwriting agency signed 25 clients with $500000 revenue with nothing but cold email outreach

2. Social media manager

- Know that social media is an attention engine, with a system you can easily batch and create you own content

- You can leverage a ghostwriter to leverage existing assets and create prospects for you

3. Paid Ads

- 99% of the time, companies turn on paid ads too early.

- You should focus on creating an organic marketing flywheel, validating the product offer, gathering testimonials and increase LTV there after you can turn on paid ads

4. Funding

- Very few businesses actually require funding

- Most of them can be validated by selling

- Founders who say "I need money" are usually lost

5. A Technical Co-founder (CTO)

- There are four forms of leverage

- Labor

- Capital

- Code

- Media

These four should be your strength except the coding which is dependend on your product/service you are marketing and selling. If your product is code dependent then you need to leverage it

6. Pitch Deck

- The newbie startup raises funding using pitch decks and presentations whereas elite startups say "sorry, we are busy building, you want in or no?"

- Startups that need money don't get it

- Startups that shoo investors successfully get gatekeepers who are investors.

7. A 'Go-To-Market' Startegy

- Build in public

- Educate others about your category on Twitter/Linkedin

- Share monthly metrics and lessons learnt publicly

- Ask people what they want, then build and launch it ASAP

- Stop overthinking start shipping

8. Monday morning 'Standup' Meetings

- Most action items don't need to be discussed at all.

- They need to be delegated and measured.

- Your startup doesn't need to talk about things, it has to be doing things and mostly it should be doing asynchronously

9. A Physical office

- Even if you are selling physical goods, you probably don't need a physical office.

And if you are selling digital products, you definitely don't need one. 

10. What exactly we need for a startup then

- A formal entity (Pvt ltd company)

- Business account in local bank

- Offer

- Way to reach prospective customers

- Way to follow fulfill your offer, consistently